Hashtags are a way to go more in depth through social media. For example, when posting something about Nike and adding the hashtag in front (#Nike) you allow your followers or friends the opportunity to click on the link and search through related posts.
Personally, I tend to not use hashtags unless it is an attempt of being comical. To me, hashtags are used mainly by parents who are trying to keep up with the trends. I will click on hashtags, though, if I am intrigued about a topic that was posted.
On social media sites such as twitter and Instagram, popular hashtags consist of #WomanCrushWednesday, #ManCrushMonday, #______Challenge, #National_____Day, etc. People use these hashtags as a way to show-off their significant others and to celebrate national taco day or national pet day.
Hashtags created a way to get from one topic to a completely different topic in just a few clicks. It created the culture of what I like to call "pop culture researching". If you were to create a hashtag that simply said "#love" it is safe to assume that not many people would click on it. On the other hand, if you were to create a hashtag that said "#LoveFitTea" more people are likely to click on it because you are boasting about a certain brand your audience is interested in. With that, businesses ultimately make money off of the hashtag.

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