Sunday, April 2, 2017
#2 Working at Nike During the NCAA Tournament
As many people know, Nike sponsors many sports events and a few non sports events. This year the Men's Final Four is being held in Arizona at the University of Phoenix stadium. Since the Nike store I work at is the closest one to the stadium, we carry all items related to the Final Four. There were projections that Michael Jordan, arguably the best to ever play the game of basketball, would make an appearance in our store since the University if North Carolina, UNC, (his alma mater) made it to the Final Four. Because of this hype we had an increase in consumers but they were disappointed when they realized it was unlikely he would make an appearance considering how high profile he is. Jordan is not the only superstar that was expected so our store ultimately is not living up to the hype of how many athletes and celebrities were expected to come into our store.
Subscribe to:
Post Comments (Atom)
I bet you still had a fun time working it this weekend with all the buzz around the teams that were here. I was at an event on Friday and didn't even realize until I was there that one of the teams was practicing right behind me. Meeting Jordan would have been a really cool story to have though!
ReplyDeleteKatrina--Your blog is starting to come along. You have the required entries and some good ideas in them, but you are far too brief to create significance or connection for your audience. Keep working on developing context (lead in and background info), analysis (point and support) and visual appeal (images, text formatting, etc.).
ReplyDelete